Electronic Industries

Electronic Industries is an electronics distributor located in Oshkosh, Wisconsin. They mainly work as a distributor for different OEMs (Original Equipment Manufacturers) as well as a few other areas. I joined Electronic Industries in 2023 and joined as their digital marketing person. 

In the years before i joined Electronic Industries, there was a notable shift in people forgetting about the Electronic Industries brand, thanks in part to the company moving, along with a couple of other industry reasons. With the Electronic Industries brand weakened, my first task was rebuilding their website as the original one was a bit behind the times. If you take a look below I have displayed the previous website and the current one with the previous one being on the left and the new one on the right.

Along with modernizing the site and improving how the website appeared, I also improved the SEO of the website. With the new SEO techniques implemented, the website saw a far larger influx of traffic compared to their previous one. This change not only brought new customers to the website, but it has also helped bring back previous customers who forgot about the brand. I have also rebuilt the company's public image by agreeing to do sponsorship work with the Celebration of Lights in Oshkosh.